Acid Test and “Neuro Marketing”

Date - 21/10/2019
6:00 pm - 9:00 pm

Bentley Hotel

We begin the evening with an exercise which demonstrates the value of openness and collaboration amongst our members. You do a brief presentation of your business to the other delegates on your table, and then ask the other delegates whether they would recommend you to their contacts, clients and friends.

Constructive feedback then flows as the other delegates will comment upon your pitch, your presentation, your demeanour, your uniqueness and your differentiation. As networkers, we rely upon our fellow networkers to refer and endorse us to others – so this exercise highlights quite clearly what more we can do to make ourselves easier to pass on.

We follow this exercise with a presentation from our guest speaker, Katie Hart, who will deliver a fascinating presentation on Neuro Marketing.

Why was it that people who took the “Pepsi Taste Challenge” consistently reported preferring the taste of Pepsi over Coca Cola … and yet they continued to buy Coke ?  Neuro Marketing knows!

Neuro Marketing explores and measures the 15% of decision-making processes that we ARE aware of, but it also uses sophisticated methods to assess the 85% we are not aware of. True predictors of future behaviour can thus be determined.