Gender Marketing

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Bookings are closed for this event.

Date - 21/09/2017
6:00 pm - 8:45 pm

Orton Hall Hotel

A structured round-the-room networking session is followed by a very thought-provoking presentation from our guest speaker, Katie Hart, who is a seasoned speaker, researcher, trainer and college lecturer.

If the vast majority of customers making decisions about buying your products are women, why use marketing language which is geared up for men ?  How do men and women think differently and how therefore should we change our marketing messages ? Our speaker will help us to make our marketing more effective by structuring our messages according to the gender of those making buying decisions.

Welcome to Rhetonic and a fascinating new world…